Category Archives: Technology in Practice

AIA South Jersey Member Meeting

AIASJ Feb 25 2014

AIA South Jersey Meeting


Social Media is the HGTV of DIY – A wake up call for all you do it yourselfers!

Have you ever watched HGTV and felt inspired to remodel your kitchen, bedroom, or begin a landscaping project?! If so, you may have been delusional about the results, the time it takes to complete, and yes, even its costs. Do it “yourself” really requires a team of professionals to achieve a camera ready result. When you watched that 30 minute DIY TV show, did you see the weeks of prior design work and script writing, did you see the many unnamed workers that perform the work and ask yourself, is that “budget” real, did it include installation costs, adjusted cost of donated products and more importantly did it include the host/designer’s fees? Staging items may have even been brought in during filming that did not stay with the owners. Hours went into editing, camera angles were chosen, and anything that was not perfect was not shown.  Still feeling inspired?

So when something goes viral, when you find a marketing scheme you like for your business, and when you hear success stories from Constant Contact, do you tell yourself “Hey, if they can do it so can I?” Most likely you are wasting hours trying to market your business with no results, you may have several subscriptions and utilizing marketers that are telling you that you are getting “page hits”, but are you getting real-world results?  I bet you are using every single “social media” tool in the Toolbox that is the Internet. Well every job requires a specific tool, knowledge on how to properly use it and unfortunately you are using the wrong end of the screwdriver to paint your walls.

Here are some real world tips for anyone who wants results:

  • Viral versus virus- Are you spamming or stimulating?
  • Unless your logo goes on every product you produce, no one really cares about your label. Use the “free” image that you have been using for your profile picture on social media and Google Business Listings to place an image of what you really do. If you are an architect that only does residential work, well then post a picture of one of your residential projects. That is more of an attention getter than a logo using your initials!
  • Constant Contact will only reach people you have already reached out to! Unless you are a gym, a restaurant or another business that benefits from using coupons, you are wasting your time with e-mail marketing. You are milking the cow twice and making it angry.
  • Unless your target audience is teenagers and college students, get off Facebook for your business marketing. Try this experiment- type the industry and location of your business on Facebook’s search engine. For example, sticking with the architecture theme, try typing architects in NJ. Do you come up? Unless you are a brand, Facebook is for friends.
  • Do use Google or other search engines to increase your results. A great example of excellent marketing was Andersen versus Pella. For a few weeks, when you typed Anderson Windows, the first page hit was Pella’s article on why Pella was better than Anderson.
  • Finally, social media is not “do it YOURSELF”. That defeats the purpose of “social”. No one wants to be friends in real life with someone who only talks about themselves. Nor does anyone want to like, friend, or follow anyone who posts provocative MySpace style photographs of themselves, invites them to play Farmville, Pokes them every 5 seconds, fills up their newsfeed with web cats or emails them 5 times a day without anything interesting to say. Try to market your business as you would a conversation and not a 140 character tweet.

Jason Peist, Assoc. AIA
Regional Associate Director | New Jersey Region

The Deep Foundation/V-Zone Engineering & Design Seminar

Helical Pile Invite 03_2013

Smart Design Focus of AIA-NJ & NJIT Symposium


What Constitutes “Smart Design” To Be Focus of Free AIANJ Fall Symposium



Anyone interested in the worlds of architecture and design won’t want to miss the upcoming, free annual AIANJ Fall Symposium in Weston Hall, Summit and Warren streets, home of NJIT’sCollege of Architecture and Design (COAD). The event, set for March 6, 2013 from 4- 8 p.m. is a wonderful opportunity to hear fascinating debates among seasoned architects, designers and educators as they discuss questions like what is smart design while examining the ongoing technological transformation of the design disciplines.

The event should be easy to reach either via public transportation on NJ Transit Electric Light Rail (NJIT/Warren Street Station) or by car. Street parking should be available. Food may be purchased from vendors in the NJIT Campus Center.

“It is generally accepted that the history of innovation has relied heavily on technological advancements of the military,” explained event co-organizer Rhett Russo, associate professor at COAD. “However, equally significant contributions also belong to the history of architecture. The material procurement, maritime transport of stone, surveying and machinery necessary to build the great pyramids, as well many other significant structures, relies upon a robust network of distributed Intelligence, that seeks to overcome the lack of knowledge, time, space, and tools that are commonly available.”

Another question to be discussed: What constitutes design?

“Design has expanded exponentially at both ends of the spectrum,” said Matt Burgermaster, event co-organizer and assistant professor at COAD. “Design redefines both the large and the small to reveal unprecedented opportunities for innovation ranging from the global to the Nano-scale. How are architects and designers situating their work within these distribution networks? How do they innovate in this context? How have new approaches to business and logistics altered the way they conceptualize, construct and interact with our environment. These are some of the questions we will pose and hopefully answer.”

Speakers include the following COAD faculty members: Professor Glenn Goldman, FAIA + IIDA, Director, COAD School of Art and Design; Associate professors Keith Krumwiede and Richard Garber; Assistant professors Martina Decker, Taro Narahara, Jesse LeCavalierBrooks Atwood and Andrzej Zarzycki.


March 6, 4:00pm – 8:00 pm
NJIT School of Architecture, Weston Lecture Hall

Please RSVP – (973_ 596-3080

AIANJ Symp 2103 save the date

Kalafsky Named to AIA National Resolutions Committee

KMK-100928-300TRENTON, N.J. (February 21, 2013) — Kurt M. Kalafsky, AIA, a member of AIA Jersey Shore, was recently appointed to the Resolutions Committee of the National Board of the American Institute of Architects.

Kalafsky, of The Aztec Corporation/Aztec Architects LLC of Iselin, N.J., has been a member of AIA-NJ since 1993 and of AIA-NJ’s Jersey Shore section since 1997. He served as secretary of AIA-NJ in 2010-2011, vice president of AIA-NJ in 2012 and is currently the 2013 president-elect. He has also chaired AIA-NJ’s Codes and Standards Committee for four years. Mr. Kalafsky’s term on the Resolutions Committee will commence immediately and continue through December 31, 2015.

As a member of the AIA Resolutions Committee he will work with the cosponsors of resolutions received in accordance with the Institute’s schedule and regulations to try to combine similar resolutions developing substitute resolutions acceptable to each such cosponsor; the Committee may also edit resolutions for grammar and clarity and conformity to form. All resolutions approved by the Resolutions Committee for consideration at the convention are forwarded the Institute Secretary who then transmits them to all components of the Institute.

“I am greatly honored to be given the opportunity to give back to my profession and to the Institute on both a state and national scale.” Kalafsky said.

Mr. Kalafsky is one of the original founders and Chief Technology Officer of The Aztec Corporation and Aztec Architects, LLC. He is a Registered Architect in twenty eight states and the District of Columbia. His 30 years of practical experience has created breadth of knowledge and performance in the research and development of digital mediums in corporate office interiors and base building architecture. Mr. Kalafsky researches the latest technology in both hardware and software for new advancements in the CADD/BIM Industry to develop ways to service Aztec’s clients more effectively and efficiently.

Important Announcement From DCA

An open letter from Edward M. Smith, Director, State of New Jersey, Department of Community Affairs, Division of Codes and Standards

September 26, 2012

Dear Construction Officials and Electrical Subcode Officials:

As you may be aware, Underwriters Laboratories (UL) has pulled its listing of all fire resistive cable, including listings for electrical circuit protective systems using fire resistive cable. I am writing to offer guidance on how to handle the withdrawal of these listings based on the information available.

Currently, UL still is investigating how and whether these products fail to perform and under what circumstances. We will continue to monitor this investigation closely and we will provide updated information and instructions as warranted. For now, code officials are advised to follow the below guidance:

Existing installations in any building or project for which a certificate of occupancy has been issued regardless of its age should be left as is. There is no recall or retrofit at this point in time.

For projects for which permits have been issued, but for which no certificate of occupancy has been issued, and for projects for which permit applications have been received, but for which no permit has been issued, the project should be allowed to proceed with the use of the product since the product was listed at the time of permit application. However, the applicant and the owner, if other than the applicant, should be given a copy of the enclosed notice informing them of the current situation and allowing them to make decisions based upon what is known at this time.

Projects for which applications are filed after today’s date cannot use a product for which there is no listing. In these cases, an alternate method of compliance must be used to achieve required fire rating.

Should you have any questions or need any further information, please feel free to contact our Code Assistance Unit at (609) 292-7899 or


Edward M. Smith
Division of Codes and Standards


Information on the UL announcement may be found at the below link:

AIA South Jersey Annual Members Meeting

AIA South Jersey Annual Meeting

AIA South Jersey Annual Meeting
Tuesday October 16, 2012
5 to 9pm

Location: Annata Wine Bar
216 Bellevue Avenue
Hammonton, NJ 08037

Program Title: “Getting Up and Running with REVIT” 1 LU
Presenter: Synergis, Engineering Design Solutions
John Daukshus – Director of Building Development – AEC Solutions
Bill Knittle – Building Solutions Engineer

Learning Objectives:

1. Learn about the different disciplines of Revit and how it supports BIM.

2. See how to utilize Autodesk Revit software so that Principals, Partners, Designers,
Drafters and Contractors can get the most out of their design.

3. Understand the cost, risk, and time it takes to fully implement Revit in order to partake
in the BIM process.

4. Learn how to plan your Revit Implementation for success.

Building Information Modeling (BIM) is a revolutionary process that AEC professionals and building owners are adopting worldwide in order to produce higher quality buildings, on schedule, and on budget. The concept is simple! Design, analyze, and visualize consistent, reliable, and coordinated information via a 3D virtual simulation of the proposed building. Revit is a tool specifically designed to support the BIM methodology and provides a broad range of AEC focused features that aid designers, contractors, and owners in making informed decisions at every stage of the building lifecycle. Unfortunately, Revit is not your typical 2D CAD application and thus, should not be treated as such. Therefore, one must understand the cost, risk, and time it takes to fully implement Revit in order to partake in the BIM process. Join Bill Knittle and John Daukshus as they discuss with you the challenges that you, your staff, and your business as a whole will face when you are getting up and running with Revit.

Parksite – Mitch Lauver
InPro Corporation – Michael SchellEric Rupnow
PPG Industries – Gregory Barbini
Hoagland, Longo, Moran, Dunst & Doukas, LLP – Andy Carlowicz

Cost: AIA-SJ Members* – FREE; Intern Architects & Associate Members* – FREE;
Non-Members & Guests – $35.00
RSVP to Bruce Turner at (856) 405- 0351 or by Friday, October 12, 2012.
*Membership determined by the membership roster as of the date of this meeting.

US Green Building Council New Jersey Chapter Seeking Nominations for 10th Anniversary Gala Awards

The U.S. Green Building Council New Jersey Chapter (USGBC-NJ) is seeking applicants for their 10th Anniversary Gala Awards. The nomination period is open until August 10th. (The Student Award deadline is not until Sept. 21.) USGBC-NJ recognizes and presents these awards to companies and individuals who have demonstrated outstanding achievement in green building and sustainability at the Chapter’s Annual Gala. The winning applicants will be honored at this year’s Gala & Awards Dinner on October 11, 2012, at the new Revel in Atlantic City. There are five award categories: community; green team; green ground breaking; municipal/ public-private sector; and student. See below for more information.

“This is an opportunity to recognize and celebrate the accomplishments of the individuals and organizations who have made special strides in green building and sustainability in our State,” said Florence Block, USGBC-NJ Executive Director. “This is the spirit in which USGBC-NJ was founded – a spirit of innovation and excellence.”

Design Architect – Kohn Pedersen Fox Associates
Architect of Record – Rotwein and Blake

This year, BASF Corporation and the Rockefeller Group will receive special recognition for their commitment to sustainability with their recently completed project in Florham Park, NJ – BASF’s North American headquarters which is expected to receive LEED® Double Platinum certification* (Design Architect – Kohn Pedersen Fox; Architect of Record – Rotwein and Blake). Only four reported projects in the US have earned multiple LEED Platinum certifications in one building. The BASF HQ in Florham Park is the first LEED Double Platinum – designated facility in New Jersey, and the largest LEED Platinum corporate project in the state.

The USGBC-NJ’s Annual Gala is the event of the year for green building and sustainability professionals in the tri-state area. Last year, keynote speaker Mayor Cory Booker wowed the crowd. Previous honorees include: Colgate Global Technology Center; PNC Bank; Wyndham Worldwide; NJ Economic Development Authority; Newark’s Lincoln Park Coast Cultural District; Jersey Shore University Medical Center, Stafford Park and Homeless Solutions; and Spiezle Architectural Group. Applications can be found online here or on our homepage:


A. Community Award: This award is given to a non-profit organization that has had a profound impact on expanding the horizons of green building through exemplary programs in community service, education, social equity, policy work or other aspects of developing sustainable communities.

B. Green Team Award: Recognizes a green building and project team whose vision and practices illustrate the best in green building. The team’s work reflects the creativity, collaboration, and integrated processes that embody the essence of going “beyond LEED”.

C. Green Ground Breaking Award: An individual, organization or company that is on the cutting-edge of sustainability and green building, and has created something that truly pushes the envelope to broaden the horizons of green.

D. Municipal or Public-Private sector: Recognizes a municipality or public-private sector partnership that demonstrates leadership and innovation in green building practices on a community-wide basis.

E. Student Award: Middle through High School Students in public or private schools. A student (or team of students) involved in a project that satisfies one or more of the award Criteria in the 2011-2012 school year and can successfully demonstrate that the outcomes/results of the project have made a positive impact on the environment.

(The Student Award has a separate application deadline: September 21, 2012. Please see Student Award Criteria on our website for more information.)

Applications can be found online here or on our homepage:

*LEED® (Leadership in Energy and Environmental Design) is a trademark of the United States Green Building Council (USGBC). Platinum certification is the highest achievement attainable through the LEED green building certification program which encourages and accelerates global adoption of sustainable green building and development practices through a suite of rating systems that recognize projects that implement strategies for better environmental and health performance. BASF is seeking Platinum certification in two phases: one for Core & Shell and another for Commercial Interiors.


USGBC is a Washington, D.C.-based nonprofit group formed in 1993. New Jersey membership exceeds 1400 Corporations inclusive of USGBC National and the USGBC New Jersey Chapter. There are over 3,000 LEED® accredited professionals in NJ and over 400 LEED® registered and 100 certified projects in New Jersey, plus over 900 certified LEED Homes.

More About the U.S. Green Building Council – New Jersey Chapter

USGBC-NJ is a non-profit organization focused solely on advancing green building and sustainable communities. The mission of USGBC-NJ is to transform NJ’s built environment to become ecologically sustainable, profitable, and healthy. We accomplish our mission through education, advocacy, and collaboration. As New Jersey’s green building advocate and education resource, USGBC-NJ provides over 150 educational programs, events, green building tours, research studies, and advocacy initiatives each year, through its three-branch, state-wide network. Currently, USGBC-NJ is providing grant-funded green building education to NJ’s veterans and unemployed.

For 10 years USGBC-NJ has served as the meeting ground, catalyst, and propeller for sustainability-minded individuals in building-related professions. Through the NJ Chapter, LEED and green building in general, have found fertile ground in New Jersey. The New Jersey Chapter’s 1,100 individual members represent the entire spectrum of New Jersey’s green building community.


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