Category Archives: Business

AIA Small Firm Roundtable – the Business of Architecture Summit 2015

Business of Architecture Summit 2015AIA SFRT Co-sponsors Business of Architecture Summit 2015
October 29-30, 2015

Is your firm ready for the next 5 years?

Are you jumping at every opportunity that comes your way, or are you taking a long-term, sustainable approach that is based on a winning strategy?

As the economy heats up, don’t let the ‘urgent’ get in the way of that which is most important.

This October 29th-30th, the AIA Small Firm Roundtable is co-sponsoring a 2-day live, virtual event with Business of Architecture focused on preparing your firm for the next 5 years. Better yet, the SFRT leadership has negotiated half-off the registration cost for SFRT members (details below).

Over the 2-day tele-broadcast Summit, you’ll hear from some of the leading thinkers on creating a sustainable practice with a focus on long-term strategy, success, and financial security.

Here are a few comments about last year’s event: “Attending…the Summit will be one of the most important things I do for my practice this year, if not this decade!” (architect Cary Westerbeck) and “The Business of Architecture Summit was the most ‘profitable’ 2 days I have spent in a long time,” (architect Frank Heitzman).

During this event, you will get over 10 AIA LU’s and, as an AIA Small Firm Roundtable member, you can get 50% off by using the special coupon code “sfrt-summit-2015” as you register (hint: if you’re a small firm, you’re a member).

You won’t want to miss this event created specifically for small firm owners.

Go here to reserve your seat: The Business of Architecture Summit

This is an online broadcast event – no travel is required. When you register you’ll also get access to all the session recordings so that you can watch them on-demand at your leisure.

WORKING WITH THE MEDIA – Press Release Boilerplates

AIA-NJIn our year end review of the 2014 activities of the AIA New Jersey Public Awareness Committee, we asked you to stay tuned for tools that will help you make a splash in the press. Below is the fourth in a series of articles that will help you in that regard. With your help, we hope to be able to leverage our strength in numbers to help promote architects, architecture and AIA-NJ.

Our previous installments of Working with the Media discussed ways in which you, in a personal or professional context, can begin to build a bridge with the editorial staff of your local or regional publications. This included some strategies as to how to introduce yourself (and your expertise) to the outlet, along with a brief guide for writing an effective letter to the editor and a primer on packaging newsworthy projects into a formal press release that you can distribute to relevant media.

One component of most press releases is referred to as the “boilerplate,” because of its repeated usage in various announcements put out by the company or organization. A firm’s boilerplate is generally a brief overview of the company as a whole, which is approximately a paragraph in length and provides context about the company’s core competencies. Content-wise, it includes general company information, such as size and scope of the client base and service offerings, as well as any affiliations or accolades of note.

For demonstrative purposes, below is the boilerplate language that AIA-NJ uses on each press release it issues:

Founded in 1857, the American Institute of Architects (AIA) is the professional organization that helps architects serve the public’s needs and builds awareness of the role of architects and architecture in American society. Headquartered in Washington, D.C., its 300 plus local chapters represent 86,000 licensed architects and allied professionals. The organization’s local chapter, AIA New Jersey, has served as the voice of the architecture profession in the Garden State since 1900. Based in Trenton, AIA New Jersey has 2,000 members in six local sections. For more information, please visit visit .

As the above example exhibits, a boilerplate should give a brief description of the organization and its relevant history, while also promoting the any notable accomplishments of its membership.

In your boilerplate, it’s also helpful to reference AIA-NJ to help contextualize your company for the reporter. Because most industry reporters in the region have a built-in familiarity with AIA-NJ, this description helps to codify the announcement with their prior coverage of architecture. See below for a potential example from a member firm:

[NAME] is a licensed architect and a member of the New Jersey Chapter of the American Institute of Architects (AIA-NJ) with a focus on the design and implementation of sustainable residential and commercial buildings. With over 20 years experience in the region, [NAME] continues to uphold a commitment to meticulous, detail-driven design. For more information, visit our website at

Composing this sort of tailored, purposeful summary has a distinct value beyond press releases. Once completed, this brief company overview can also be used in other contexts, from the “About Us” section of your firm’s website to providing succinct descriptions to potential clients on the firm’s core competencies. The boilerplate language is also natural content for use on social media channels or marketing materials.

If you would like to read the previous articles in this series, please see the following links:

Building Relationships

Writing a Letter to the Editor

Composing a Press Release

Kyle Kirkpatrick
Account Supervisor
Beckerman PR Real Estate Team

Bruce D. Turner, AIA
Chair, AIA New Jersey Public Awareness Committee

Additional Dates AIANJ Code Seminar

AIANJ Code Seminar – Additional Sessions Dates

The scheduled seminars for the adopted 2015 International Building Codes and the 2014 National Electric Code are sold out for next week.  A second set of the seminars are in the process of being scheduled now.

Save the Dates:   February 3rd & 4th, 2016

Registration will be open soon, if you were unable to attend the September seminars please call AIANJ and we will put you on the reserve list to be one of the first to register for the February sessions,  Please call:  609-393-5690

AIA 2016 Code Seminar STD

AIA South Jersey & AIA West Jersey Joint Meeting

Tuesday September 19, 2015 at 5:00 pm
Annata’s, Hammonton, NJ

Using Social Media and Houzz to Promote Your Business

AIA  Sept 29 2015 Invitation




October 23 – 24, 2015

AIA NJ will be hosting the 2015 AIA NJ State Convention at the Hanover Marriott in Whippany from October 23 – 24, 2015. The two day event will include keynote addresses by Shirley Blumberg of KPMB Architects based in Canada, a retrospective of Michael Graves work and contributions to the field of architecture, Mike Michalowicz, author of the Pumpkin Plan and a discussion with Deans from leading Architecture Schools around the country.

Speakers will offer a broad range of topics from design to business administration throughout the two days. A Friday-only Trade Show will unveil the latest products and technology in the field.

Three tours have been scheduled: Hebrew Academy of Morris County , now known as Gottesman RTW Academy – Tour the newly renovated building complex that is a LEED building/complex designed by KSS Architects; World Headquarters of Wyndham Worldwide, both LEED accredited buildings designed by Gensler; and Craftsman Farms – Tour the Log House at Craftsman Farms, Gustav Stickley’s rustic country estate.

New this year will be the Design Awards Dinner where winners of the 2015 Design Board Competition will be announced and honored.

Mark your calendars now for the two-day convention that has the potential of 13 CEU credits. Network with fellow architects in the region and support AIA New Jersey.

To register, visit the event website.

DCA Launches Electronic Plan Review System

The New Jersey Department of Community Affairs’ (DCA) has two upcoming webinars scheduled for those interested in learning more about the newly launched ePlans.  See more information below or go to

NJ Department of Community Affairs Launches New Electronic
Plan Review System
Online System Streamlines and Modernizes the State’s Plan Review Process
The DCA is offering webinars for anyone interested in learning how the ePlans online application and upload process works.
September 16, 2015


October 14, 2015


Both webinars run from
10 a.m. to 11:00 a.m.

American Dream Project 
East Rutherford, NJ
“The ePlans system has many great benefits including the ease of filing for plan review. The system saves money both in printing and in space requirements and eliminates multiple bundles of hard copy plans to print and deliver.”
Tom Valente, Construction Manager
PCL Construction Services, Inc.
“The electronic filing system has been terrific for us. The comments come in a cleaner form, are well organized, and the change marks require very little clarification.  It truly has made our jobs easier from this end.”
Anthony Cappuccio, President Boardwalk Design and Development
Campus Town
Ewing, NJ
“It’s great to have so much information available, especially about the status of the review. Staff was really helpful whenever there was a question and got back to us quickly.”
Lynda Rothermel, Campus Architect
The College of New Jersey
Dear Industry Partner:
The New Jersey Department of Community Affairs’ (DCA) has launched ePlans, a new web-based electronic plan review system, which eliminates paper-based building and code review processes and reduces the amount of time between plan submission and final approval.
We invite you to attend an informational webinar to learn more about ePlans and how you can benefit from using the new system. The webinar is being offered from 10 a.m. to 11 a.m. on September 16, 2015 and October 14, 2015.
ePlans provides a number of benefits and cost-saving measures for both the building community and the Department including:
       24-hour access to the system from any computer
       Elimination of the need for paper plans to be manually printed and delivered
       Reduced printing costs
       Transparency and auditability
       Reduced turn-around time to review plans
The Department will require mandatory usage of the ePlans system by December 31, 2015.
ePlans will be extended to all building projects that require plans from a licensed architect or engineer. When a citizen (architect, engineer, contractor, owner) submits an application for a construction or land use permit requiring drawing plans and other documents, the Bureau of Construction Project Review will use ePlans to complete the initial review. Required changes are noted on the files and then communicated to the applicant, who can re-submit corrected plans electronically, 24/7, from the convenience of any computer. The review cycle continues until all the regulatory requirements are satisfied and the DCA grants approval for the plans.
For more information about accessing DCA’s ePlans system, or to register for the upcoming ePlans webinar, visit:
Click here to download a digital version of the ePlans brochure.
Please feel free to share this invitation with interested parties.
For More Information:
New Jersey Department of Community Affairs
Division of Codes and Standards, Bureau of Construction Project Review, State Buildings Unit

2015 Code Seminar Update – Register now

New Jersey has adopted the 2015 IBC and 2015 IRC – this seminar will overview the changes from the current 2009 codes.

Register now, space is limited.

Update 9/1/2015:  Tuesday, September 22, 2015, seminar SOLD OUT

Architects Position Available

Morpurgo Architects Position Available: Architect – Partnership Potential

Award-winning, design-oriented firm with diversified projects, from historic to contemporary, seeks a talented Architect with 5+ years of experience. Candidate will work directly with Principal of the firm on dynamic projects, including high-end custom residential, corporate, multi-family development, municipal, and institutional. Check us out at

Firm has received recognition for Historic Preservation, Modern Architecture, and Affordable Housing, including the NJ State Historic Preservation Award. Principal received MFA in Architecture from Princeton and B. Architecture from Pratt. Well-established firm, located in North New Jersey, offers a wonderful quality of life. E-mail resume, portfolio and current salary to Laney.

ikon.5 Architects Receives Award for Newark Community Center

Princeton, N.J.-Based Firm Designs Training, Recreation and Education Center for Newark Housing Authority

AIA-NJ has recognized Princeton, N.J.-based design firm ikon.5 Architects, with a Merit Award in the Unbuilt category for the design of a new Training, Recreation and Education Center in Newark, NJ.

As conceived by iikon5_NewarkHousingAuthoritykon.5, the community center will be housed in one building composed of two interlocking triangular wedges. One wedge is transparent, and is designed to contain meeting and educational facilities, while the adjacent building, with its opaque walls, will be used for recreational activities. The unique creation was inspired by the geometric clash of the city’s urban grid and idyllic Weequahic Park in southern Newark.

“The design’s two triangles represent an important and iconic trait of this city,” said Joseph G. Tattoni, FAIA, principal of ikon.5 Architects. “The final product will demonstrate the complementary nature of the two components, which will combine to create a multi-use community facility that will benefit the entire neighborhood.”

The 22,000-square-foot building will feature a gymnasium, fitness and aerobic room, community meeting rooms, locker room and showers, childcare center, and a library and study area. The center is a welcomed addition to the surrounding community and is expected to rejuvenate the residential community.

“ikon.5 Architects has created something special and demonstrated how creative architecture can contribute to the reinvigoration of a neighborhood,” said Kimberly Bunn, president of AIA-NJ. “Despite the project’s tight budget constraints, ikon.5 utilized efficient design techniques to create a low-cost building that is visually dynamic and will meet the community’s need.”

The project was commissioned by the Newark Housing Authority and will serve the residential Dayton Neighborhood in the South Ward of Newark. The United States Department of Housing and Urban Development and the New Jersey Economic Development Authority both contributed funding.

AIA New Jersey and Houzz

We are excited to announce our participation in the Houzz Affiliation Badge Program. Houzz has become the leading online platform for home remodeling and design. With more than 25 million homeowners using Houzz every month, we know that using Houzz can help you build your brand and grow your business. The Badge Program will let you showcase your  affiliation right on your profile. Please follow us on Houzz and add the AIA New Jersey badge to your Houzz professional profile today by clicking the “Add as Affiliation” button under the Members area. Our logo will appear as an affiliation badge on your profile. schools&orgs6.png p.s. If your company is not yet on Houzz, just create a professional profile on Houzz here – it’s free and takes just a few minutes to set up.



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