Author Archives: Bruce D. Turner, AIA

Sole proprietor architect working on commercial residential and municipal projects, both new construction and renovations/additions. Sustainable design; LEED ap

AIA National Strategic Partner Autodesk Offers Small Firms Big Discount on Revit LT Suite

AutoDesk ImageThe AIA and Autodesk are working together to ensure that small firms have the resources they need to be successful. As part of Autodesk becoming an AIA Strategic Partner, the software designer is providing AIA members with a special 25 percent discount on a key practice tool, AutoCAD Revit LT Suite.

The discount, available only to AIA members now through January 31, 2016, responds to an ongoing request from small and solo practitioners to help them stay competitive and current in a fast changing marketplace. The Autodesk discount makes the latest tools and resources more affordable, so small firms can use them to better serve their clients and communities.

The Suite includes two of the most important tools small firm practitioners might need: AutoCAD and Revit. Priced by seat licenses, a one-year, one-seat license is $505; with the 25 percent discount, members can receive it for $378.75. Members can purchase up to 3-year license terms, and more than one seat license can be purchased for that same 25 percent discount.

This offer is available to AIA members only, now through January 31, 2016. Click here to access the member only portion of the AIA National Website with access to links to make the purchase. Enter the coupon code AIARevit25 at checkout to receive this special discount for either the 1-year, 2-year or 3-year basic subscription.

Reminder: You must use one of the three links on the AIA National Website to make your purchase, and this deal ends January 31, 2016.

AIA South Jersey – First Meeting of 2016

AIA SJ Jan 26 2016 invitation

USGBC South Branch Event

USGBC_NJ_South_Branch_event-12-9-15_v6

AIA South Jersey Meeting

AIA SJ Nov 10 2015 Invitation

WORKING WITH THE MEDIA – Delivering your Message in an Interview

AIA-NJIn our year end review of the 2014 activities of the AIA New Jersey Public Awareness Committee, we asked you to stay tuned for tools that will help you make a splash in the press. Below is the fourth in a series of articles that will help you in that regard. With your help, we hope to be able to leverage our strength in numbers to help promote architects, architecture and AIA-NJ.

Previously, the Working with the Media series has focused on the initial stages of media outreach: Building a relationship, contacting a reporter, and composing written materials on behalf of you or your company. Now, we’ll delve into the hallmark of journalism (and arguably the most important method for successful PR): The interview.

First and foremost, it’s important to understand that news is increasingly “sound-bite” driven. Today’s messages are most effectively delivered through short, to-the-point bits of information – Twitter, “news reader” software, and blog-style news are all evidence of the evolution (or disappearance) of long-form feature stories. But, rather than debating the legitimacy of this age of information, let’s discuss how best to communicate in today’s media environment.

We’ll start by harkening back to high school English class. Remember the inverted pyramid?

Inverted Pyramid

The inverted pyramid reflects the important hierarchy of information, which is crucial to making sure that a reporter hears the most vital components of your message. Ask yourself: What makes (this project, my company, this law, etc.) newsworthy? This core message should be stated early and often – don’t be afraid to be redundant. A reporter may well be interested in the details about the processes of your work or your personal background, but it’s vital not to eschew the “newsworthy” aspects of your message in favor of the minutiae.

Remember: In many cases, a 30-minute interview can result in no more than a one or two-sentence blurb about you or your company. And, while some reporters may ask to record your conversation, reporters are human, and it cannot be assumed that they’ll publish your main focal point. As a result, it’s up to you to ensure that your message is being received.

A few tips:

  • Repeat or rephrase your core message at least two to three times throughout the interview
  • Draw the reporter’s attention to your core message (i.e. “The main point here is…”)
  • Condense your main themes into a statement that can be conveyed in 30 seconds or less
  • Make sure that any examples, supporting points, or details relate directly to your core message

If you would like to read the previous articles in this series, please see the following links:

Building Relationships

Writing a Letter to the Editor

Composing a Press Release

Press Release Boilerplates

Kyle Kirkpatrick
Account Supervisor
Beckerman PR Real Estate Team

Bruce D. Turner, AIA
Chair, AIA New Jersey Public Awareness Committee

AIA Look Up Film Challenge

LookUp Film ScreenshotAmerican Institute of Architects (AIA) Look Up Film Challenge Winners Selected, Public Vote to Commence

CHICAGO, Oct. 3, 2015 /PRNewswire-USNewswire/ — The winners of The American Institute of Architects (AIA) Look Up Film Challenge have been announced at the inaugural Chicago Architecture Biennial. A jury comprised of architects and media professionals selected three top prize winners and recognized seven additional films in themed categories. The public can view and vote on their favorite video to win the Public Choice Award here: ilookup.org/filmchallenge. Public voting will be open until November 1st.

Film Challenge Winners: Continue reading

AIA Small Firm Roundtable – the Business of Architecture Summit 2015

Business of Architecture Summit 2015AIA SFRT Co-sponsors Business of Architecture Summit 2015
October 29-30, 2015

Is your firm ready for the next 5 years?

Are you jumping at every opportunity that comes your way, or are you taking a long-term, sustainable approach that is based on a winning strategy?

As the economy heats up, don’t let the ‘urgent’ get in the way of that which is most important.

This October 29th-30th, the AIA Small Firm Roundtable is co-sponsoring a 2-day live, virtual event with Business of Architecture focused on preparing your firm for the next 5 years. Better yet, the SFRT leadership has negotiated half-off the registration cost for SFRT members (details below).

Over the 2-day tele-broadcast Summit, you’ll hear from some of the leading thinkers on creating a sustainable practice with a focus on long-term strategy, success, and financial security.

Here are a few comments about last year’s event: “Attending…the Summit will be one of the most important things I do for my practice this year, if not this decade!” (architect Cary Westerbeck) and “The Business of Architecture Summit was the most ‘profitable’ 2 days I have spent in a long time,” (architect Frank Heitzman).

During this event, you will get over 10 AIA LU’s and, as an AIA Small Firm Roundtable member, you can get 50% off by using the special coupon code “sfrt-summit-2015” as you register (hint: if you’re a small firm, you’re a member).

You won’t want to miss this event created specifically for small firm owners.

Go here to reserve your seat: The Business of Architecture Summit

This is an online broadcast event – no travel is required. When you register you’ll also get access to all the session recordings so that you can watch them on-demand at your leisure.

Hurricane Preparedness Refresher

Joaquin Path 093015

 

Although the exact track of Hurricane Joaquin remains uncertain, since New Jersey is within the potential track area, it is worthwhile to remind ourselves of the need for proper hurricane preparedness. Please take a few moments to review the information on the National Weather Service website, which can be found here.

A.R.E. Structural Systems Seminar

The Architects League of Northern New Jersey presents an A.R.E. Structural Review Seminar, October 2, 3 & 4.

ARE 2015 flyer

AIA South Jersey & AIA West Jersey Joint Meeting

Tuesday September 19, 2015 at 5:00 pm
Annata’s, Hammonton, NJ

Using Social Media and Houzz to Promote Your Business

AIA  Sept 29 2015 Invitation

Follow

Get every new post delivered to your Inbox.

Join 63 other followers