Author Archives: AIA New Jersey

WORKING WITH THE MEDIA – Press Release Boilerplates

AIA-NJIn our year end review of the 2014 activities of the AIA New Jersey Public Awareness Committee, we asked you to stay tuned for tools that will help you make a splash in the press. Below is the fourth in a series of articles that will help you in that regard. With your help, we hope to be able to leverage our strength in numbers to help promote architects, architecture and AIA-NJ.

Our previous installments of Working with the Media discussed ways in which you, in a personal or professional context, can begin to build a bridge with the editorial staff of your local or regional publications. This included some strategies as to how to introduce yourself (and your expertise) to the outlet, along with a brief guide for writing an effective letter to the editor and a primer on packaging newsworthy projects into a formal press release that you can distribute to relevant media.

One component of most press releases is referred to as the “boilerplate,” because of its repeated usage in various announcements put out by the company or organization. A firm’s boilerplate is generally a brief overview of the company as a whole, which is approximately a paragraph in length and provides context about the company’s core competencies. Content-wise, it includes general company information, such as size and scope of the client base and service offerings, as well as any affiliations or accolades of note.

For demonstrative purposes, below is the boilerplate language that AIA-NJ uses on each press release it issues:

Founded in 1857, the American Institute of Architects (AIA) is the professional organization that helps architects serve the public’s needs and builds awareness of the role of architects and architecture in American society. Headquartered in Washington, D.C., its 300 plus local chapters represent 86,000 licensed architects and allied professionals. The organization’s local chapter, AIA New Jersey, has served as the voice of the architecture profession in the Garden State since 1900. Based in Trenton, AIA New Jersey has 2,000 members in six local sections. For more information, please visit visit .

As the above example exhibits, a boilerplate should give a brief description of the organization and its relevant history, while also promoting the any notable accomplishments of its membership.

In your boilerplate, it’s also helpful to reference AIA-NJ to help contextualize your company for the reporter. Because most industry reporters in the region have a built-in familiarity with AIA-NJ, this description helps to codify the announcement with their prior coverage of architecture. See below for a potential example from a member firm:

[NAME] is a licensed architect and a member of the New Jersey Chapter of the American Institute of Architects (AIA-NJ) with a focus on the design and implementation of sustainable residential and commercial buildings. With over 20 years experience in the region, [NAME] continues to uphold a commitment to meticulous, detail-driven design. For more information, visit our website at

Composing this sort of tailored, purposeful summary has a distinct value beyond press releases. Once completed, this brief company overview can also be used in other contexts, from the “About Us” section of your firm’s website to providing succinct descriptions to potential clients on the firm’s core competencies. The boilerplate language is also natural content for use on social media channels or marketing materials.

If you would like to read the previous articles in this series, please see the following links:

Building Relationships

Writing a Letter to the Editor

Composing a Press Release

Kyle Kirkpatrick
Account Supervisor
Beckerman PR Real Estate Team

Bruce D. Turner, AIA
Chair, AIA New Jersey Public Awareness Committee

Additional Dates AIANJ Code Seminar

AIANJ Code Seminar – Additional Sessions Dates

The scheduled seminars for the adopted 2015 International Building Codes and the 2014 National Electric Code are sold out for next week.  A second set of the seminars are in the process of being scheduled now.

Save the Dates:   February 3rd & 4th, 2016

Registration will be open soon, if you were unable to attend the September seminars please call AIANJ and we will put you on the reserve list to be one of the first to register for the February sessions,  Please call:  609-393-5690

AIA 2016 Code Seminar STD

AIANJ State Convention

AIA New Jersey State Convention Highlights to Include Michael Graves Retrospective, Annual Design Awards and Tours of Architectural Gems

WHAT:  The biggest names in New Jersey architecture will meet for a two-day convention, highlighted by a panel review of AIA-NJ’s annual design award submissions. In addition to the Design Awards dinner and keynote presentations from several prominent architectural leaders, the convention will feature: Various seminars and roundtables; a trade show; tours of local architectural gems – Wyndham Worldwide Headquarters, Craftsman Farms and the Hebrew Academy of Morris County; and a retrospective on the life of Michael Graves. The two-day event will feature the review of the first-ever student design competition, with New Jersey architecture students vying for a cash prize and recognition of design excellence.

Friday Keynote: Shirley Blumberg, Founding Partner of KPMB Architects, on the          topic of “Five Significant Architectural Challenges: Diversity, Inequity, Environment, Building Community and Limited Financial Resources”

Saturday Keynote: Michael Michalowicz, Wall Street Journal and MSNBC commentator, on the topic of “The Pumpkin Plan”

Student Keynote: Obiekwe M. Okolo on the topic of “Kanye Architecture: Just West of Insanity”

 Saturday Roundtable “Discussion with the Deans”:

Thomas R. Fisher, Assoc. AIA, Dean and Professor of Architecture of the College of Design at the University of Minnesota;

Urs P. Gauchat, Hon. AIA, Dean and Professor of Architecture of the NJIT College of Architecture and Design;

Tom Hanrahan, Dean of the School of Architecture at Pratt Institute

Convention – Friday, October 23, 8:00 a.m. – Saturday, October 24, 4:45 p.m.

 Trade Show – October 23, 8:00 a.m. – 5:00 p.m.
 Tours:
Hebrew Academy of Morris County, October 23, 10:45-12:15

Wyndham Worldwide, October 23, 2:15-3:45 p.m.

Craftsman Farms, October 24, 1:30-3:00 p.m.

 Design Awards Dinner – October 23, 6:30-10:00 p.m.

 Retrospective of Michael Graves Work – October 24, 3:15-4:45 p.m.


WHERE: Hanover Marriott, 1401 NJ-10, Whippany, N.J. 07981

REGISTER: Go to  for more information

or Click Here

Bridging the Hudson – Emerging Professionals Networking Event

AIA-NJ EPC (Emerging Professionals Committee) is hosting a networking event on 9/25 in NYC.

Bridging the Hudson will look to bring emerging professionals from both sides of the Hudson River together.  Emerging Professionals from AIA, ASLA, IIDA please join us.

If you are an emerging professional interested in learning more about these organizations, join us.
Friday, September 25, 7:00 – 11:00 pm

Thanks to our sponsors for helping to make this event possible – Wikhahn, Delta Light, and D’apostrophe.

Find out more information or register – Click Here.
If you have any questions please feel free to contact the event organizer, Nick Caravella, at [email protected]


AIANJ Code Seminar – Space Limited

Update 9/1/2015

Tuesday, September 22, 2015, session SOLD OUT

Space still available in Wednesday, September 23, 2015, session.   Reserve your spot today.
AIA 2015 Code Seminar Invite 3.2


2015 Code Seminar Update – Register now

New Jersey has adopted the 2015 IBC and 2015 IRC – this seminar will overview the changes from the current 2009 codes.

Register now, space is limited.

Update 9/1/2015:  Tuesday, September 22, 2015, seminar SOLD OUT

2015 AIANJ Service Award Nominations Open

serviceawardsBIGAIA-NJ annual Service Awards are given to recognize accomplishments of individuals and firms that have provided distinguishes service to the profession and to the Society. They are designed to focus on the accomplishments of members and non-members on issues of public awareness of the built environment, service to the community and other non-design aspects of Architecture.

Nominations for awardees are open for 2015 Service Award nominations –

Find out more information or applications at

Be a Part of Your AIA

red_eagleAIA is seeking nominations for members to serve on AIA national committees.   If you have an interest area and want to be a part of the national conversation on that topic.  Click here to find out more and see a full list of committee.  You will need to log into the member area first to be able to view this.

Committee Term
Academy of Architecture for Health Advisory Group 1 year
Academy of Architecture for Justice Leadership Group 1 year
Codes & Standards Committee 1 year
Committee on Architecture for Education Leadership Group 1 year
Committee on Design Advisory Group 1 year
Committee on the Environment Advisory Group 1 year
Construction Contract Administration Leadership Group 1 year
Continuing Education Committee 1 year
Corporate Architects and Facility Management Advisory Group 1 year
Custom Residential Architects Network Advisory Group 1 year
Disaster Assistance Committee 1 year
Diversity Council 1 year
Documents Committee 1 year
Federal Architecture Task Group 1 year
Historic Resources Committee Advisory Group 1 year
Housing Knowledge Community Advisory Group 1 year
Interfaith Forum on Religion, Art & Architecture Leadership Group 1 year
Interior Architecture Knowledge Community Leadership Group 1 year
International Practice Committee Advisory Group 1 year
National Ethics Council                                                                                                                  

Practice Management Knowledge Community Leadership Group
Project Delivery Knowledge Community Leadership Group
Public Architects Committee Advisory Group
Regional and Urban Design Committee Leadership Group
Retail and Entertainment Knowledge Community Leadership Group
Small Project Practitioners Advisory Group
Technical Design for Building Performance Advisory Group
Technology in Architectural Practice Leadership Group

AIANJ 2014 Design Awards in AIArchitect

Honor Award 2014 - Monmouth Battlefield Visitors Center, ikon5 architects

Honor Award 2014 – Monmouth Battlefield Visitors Center, ikon5 architects

The AIANJ 2014 Design Awards recipients were showcased in the July 24, 2015, edition of AIArchitect magazine.

“The Garden State’s Design Awards projects range from expanding a multi-national corporation’s employee center to designing a new business school facility from the ground up.”

Click here to see the article in AIArchitect.

Submissions for the 2015 Design Awards are open now, find out more information to submit projects at



NJ Emerging Professionals Committee

Caravello_2014Call for Interest – State Emerging Professionals Committee


AIA NJ is creating the first inaugural State Emerging Professionals Committee and is looking for individuals to take on this great leadership opportunity. All interested should apply to Regional Associate Director, Nick Caravella, by August 21,2015. Candidates will be notified of their selection September 7th, 2015.



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